AWI Runway Showcase

Also featuring outside labels using
Australian Merino Wool

The AWI Runway Showcase is back — and this year it’s set to shine an even brighter spotlight on the incredible Merino industry behind Australia’s most iconic wool fashion.

Alongside the region’s leading Merino studs and breeders, the runway will celebrate the full story of the Australian Merino — from the paddock to the catwalk.

As visitors explore the studs, meet breeders, and experience the depth of skill and genetics driving the industry forward, they’ll also see how this world‑class fibre transforms into modern, high‑end fashion.

The AWI Runway Kit has been freshly updated with standout looks from the Autumn/Winter 2026 collections of Seed, Saba, Sportscraft, Country Road and RB Sellars.

Every outfit is made with premium Australian Merino Wool and is commercially available, showcasing how everyday Australians can wear the fibre our breeders work so hard to produce.

This year’s showcase brings together the best of the Merino world — elite genetics, passionate breeders, and the fashion brands that champion Australian wool on a global stage.

Join us for this unmissable celebration at 1:00pm on Tuesday, 1st September at the Harden Showground, where the Merino industry meets modern style in a runway moment you won’t want to miss.