SWSSMB President’s Report 2020

I would like to welcome everyone to the 2019 South West Slopes Merino Breeders Field Day.

This event, held at the Harden Showground has become one of the largest gatherings of merino studs in Australia, with 58 studs displaying sheep, all in one place on the same day.

Many thanks to our major sponsor Landmark and to all our other sponsors and supporters.

A big thankyou to our secretary Kylie Baluch for her hard work and commitment, and to all the South West Slopes Merino Breeders committee.

Records continue to be broken for merino wool, mutton and lamb despite poor seasonal conditions across most of Eastern Australia. The merino is definitely the shining light in Agriculture and fingers crossed for a favourable spring.

The field day is a great opportunity for producers and interested parties to view the different genetics available to suit their enterprise. Also on display will be agricultural equipment and industry representatives along with our impressive fashion parade which includes the AWI runway collection and other progressive and innovative woollen fashion labels.

The South West Slopes Merino Field Day is a day not to be missed by anyone in the merino industry and we look forward to seeing you there.

President - Steve Phillips


Steve Phillips



  • 9.00am – Sheep to be penned
  • 10.00am – Field Day starts
    • Merino Studs on display
    • Wool fashions and products on display
    • Sheep handling equipment and sheep dog display
    • Farm Machinery on display
    • Industry Specialists on hand providing up to date information
    • Judging Event: 2020 SWSSMB Pen of three Merino Hogget Rams – Wendouree Perpetual Shield, proudly sponsored by Wendouree Merinos and C J Anderson & Co PTY LTD
  • 12.00pm
    • Judging of the 2020 SWS Stud Merino Breeders Ram of The Year proudly sponsored by Bromar Engineering and Riverina Wool Testers.
    • Announcement of winners and presentation of prizes for the Stud competitions and Bill Carter Memorial Trophy for Spectators Choice, proudly sponsored by Schute Bell Badgery Lumby.
  • 12.30pm – SWSSMB 2020 Woollen Fashion Parade
  • 4.30am – Field Day finishes

Throughout the day Stuart Hodgson, AWI Sheep Industry Specialist, will be available to discuss with Woolgrowers any matters they may wish to talk about.


58 Merino Studs on display and all under cover! Tuesday 1st September 2020, commencing 10am At Harden Showground – Corner of North and Woolrych Streets Harden NSW 2587.

SWSSMB Woollen Fashion Parade

AWI – The event will showcase Australian Wool Innovation’s ‘Runway 101’ collection which features current season, commercially available garments from some of Australia’s best known designers and retailers including Country Road, Collette Dinnigan and MJ Bale.

BUSH BEAUTIQUE-YOUNG – Sam & Pam Stolhand are nationally acclaimed award winning local designers from Young. The Golden Gown Awards & the Wool Fashion Awards are just some of the awards they have won over the years. This year’s collection includes knitted, felted and fine wool designs.

WOOLERENA – locally produced Australian made 100% natural, sustainable, fully renewable woolen garments adaptable to all environments. Their range caters of the very active to leisure wear.

LADY KATE – Local Company started up by Boorowa girl Penny Merriman, who has designed her own Pure Australian Merino Brand Jumpers for Women. All ‘lady Kate” jumpers are made in Australia by Australian merino Wool.

BOW and ARROW – Combining their love of beautiful woollen fabrics, Sarah & Jody to local Yass girls developed the concept of Bow and Arrow. A perfect balance of superb natural fibres, Australian fine merino wool and quality Mongolian cashmere. Jodi and Sarah are determined to provide Australia and beyond with classic and quality woollen garments at an affordable price.

The SWS Fashion Parade is held amongst the judging of the sheep. The idea behind our parade is to visually show the connection between the wool on the sheep’s back and what the girls are wearing. Giving a direct impact on how versatile wool can be and how many looks it can have. As Merino Breeders we are continually trying to show the public that wool can be worn all year round, from babies to the more mature adult, both male and female, for sport, leisure and formal wear. Wool is a quality fibre that is natural, sustainable, odourless, can be wash and wear and will stand the test of time!!

Judges for the 2020 Field Day

SWS Stud Merino Breeders Field Day
SWS Stud Merino Breeders Field Day
SWS Stud Merino Breeders Field Day
SWS Stud Merino Breeders Field Day